Your Favourite Artist’s
Favourite Platform
From hands-on development to smart pr, we back artists who actually move the culture.
Our roster !
Our roster !
Standout artists we’ve had the pleasure to work with :)
Holly Humberstone
Annika Bennett
grentperez
Only The Poets
Avery Lynch
Labels we've collaborated with
*
Labels we've collaborated with *
Selected past experience through the UTR network and personal consultancy
We got tired of seeing good artists get ignored.
So we built under the radar pr — a home for artists who should be everywhere, but aren’t yet.
We take what we’ve already built (a trusted music platform, a plugged-in audience, a few too many coffees) and turn it into campaigns that actually move the needle.
In-House Support
Every client gets guaranteed coverage on under the radar socials, which already reach an A&R-heavy audience.
Press & Playlist Outreach
Targeted pitching to indie outlets, blogs, and creator platforms (not random blasts) with a press release written by yours truly.
Community & Taste Validation
Being part of the UTR PR roster + Instagram story highlight feature becomes a badge of credibility, we’re quite the platform, ya know?!
Also helping you not flop (strategically)
Building a Fanbase
Map the full fan journey, from first listen to loyal stan. We’ll guide you through smart DM tactics, pinned comment tricks, thank-you messages that convert.
Branding & Visuals
A curated visual moodboard to lock in your aesthetic. Includes a custom colour palette, font pairings, shoot inspo, and brand keywords you can use.
Niche Identifiers
Define your corner of the internet. We’ll help shape your niche identity with standout taglines, coded content ideas, and creative prompts to use.
Tone of Voice
We’ll rewrite your Spotify, Instagram, and TikTok bios so they actually sound like you. Includes a one-line pitch for press or DMs, plus tone tweaks to make sure every word feels on-brand and built to connect.
Real Storytelling
Build the story behind your sound. We’ll help craft the “lore” of your artist persona, project, or era, plus smart ways to reveal it online over time.
Creative Campaigns
Make your release feel like an event. We’ll give you creative, non-cringe promo ideas and ways to get your friends and fans genuinely hyped, not just reposting out of guilt.
This could be you tbh
Annalisa Dirago - Warner Records
“UTR’s vast knowledge of pop music and fandom really shone through. They brought tremendous energy and passion to every task and was an excellent addition to the team during their time in the office.”
Jacob Rickard - lemontank young writers’ room
It’s always a pleasure to work with UTR, particularly thanks to their encyclopaedic knowledge of new pop music, their elite creative thinking and top-tier team-working vibes.’
anti-gatekeepers
anti-gatekeepers
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