Artist First

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Artist First ☆

 For artists who know they’re meant for more.

Your audience is out there, let’s help them find you

Services built for emerging artists who deserve more than “just post on TikTok.” Our artist-first services to take the pressure off and put the spotlight back where it belongs:

Your sound and your story. Without breaking the bank.

Our Services

Building a fanbase

Map the full fan journey, from first listen to loyal stan. We’ll guide you through smart DM tactics, pinned comment tricks, thank-you messages that convert, and a Close Friends strategy that builds real exclusivity. It’s not just about numbers, it’s about connection.

Tone of Voice

We’ll rewrite your Spotify, Instagram, and TikTok bios so they actually sound like you. Includes a one-line pitch for press or DMs, plus tone tweaks to make sure every word feels on-brand and built to connect.

Branding & Visuals

A curated visual moodboard to lock in your aesthetic. Includes a custom colour palette, font pairings, shoot inspo, and brand keywords you can use across bios, captions, and content. Your world, but more defined.

Real Storytelling

Build the story behind your sound. We’ll help craft the “lore” of your artist persona, project, or era, plus smart ways to reveal it online over time, so fans feel like they’re uncovering something bigger.

Niche Identifiers

Define your corner of the internet. We’ll help shape your niche identity with standout taglines, coded content ideas, and creative prompts rooted in your audience’s world, from playlist names to TikTok hooks that actually stick.

Creative Campaigns

Make your release feel like an event. We’ll give you creative, non-cringe promo ideas and ways to get your friends and fans genuinely hyped, not just reposting out of guilt.

How It Works

Let’s make some noise (but like, strategically)

1

Fill out the form below so we can get to know you and your music.

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2

We’ll review your goals and recommend the best services for you.

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3

You choose the service that feels right for where you’re at.

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4

Once payment is sorted,
we get to work!

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No calls, just clarity.

You’ve already told us what you need. Now we do the heavy lifting.

Once you’ve filled out the form, we send you tailored service options that align with your current goals and where you want to go.

No awkward discovery calls. No pressure. No delays.
Just a clear offer, made for you, ready to go when you are.

The vibe? Efficient, intentional, artist-first.

The Audit

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The Audit *

If you’re not sure where to start, our audit is a low-commitment way to figure out what’s actually holding you back - and what to do next.

Our ‘Artist Check-Up’ Audit includes:

A review of your socials (Tiktok + Instagram)

Visual consistency (profile photos, headers, imagery)

Clarity of artist identity: do fans know what you stand for?

General thoughts on your released music & sound so far

Which of our services could help and why

This could be you Tbh

Annalisa Dirago - Warner Records

“UTR’s vast knowledge of pop music and fandom really shone through. They brought tremendous energy and passion to every task and was an excellent addition to the team during their time in the office.”

Jacob Rickard - lemontank young writers’ room

It’s always a pleasure to work with UTR, particularly thanks to their encyclopaedic knowledge of new pop music, their elite creative thinking and top-tier team-working vibes.’

  • Each artist we work with is at a different stage, that’s why we offer a short form and the option to chat directly. If you’re unsure, we’ll help recommend what suits your goals best.

  • Yep. If it makes sense based on your goals, we’ll recommend a combo - or even create a small custom package for you.

  • We’re not a label or management company, but we do stick around. Once you work with us, you’re in the circle and we’ll always be there to guide you when we can.

  • Always. No two artists are the same. Every package can be shaped around your project, timeline, and where you’re at right now.

  • Not at all. We work with artists from the ground up. What matters most is that you’re driven, ready to grow, and have music we believe in.

  • It varies depending on what we’re doing, but you’ll always get a clear timeline before we start so you know what to expect.

  • Absolutely. We work with artists globally, location doesn’t matter, as long as your music connects.

  • Once we’ve confirmed what you’re looking for, we’ll send over a Stripe payment link. It’s quick, secure, and lets you check out easily with or without a Stripe account. We’ll get started on your service as soon as payment’s received.

FAQ’s

Let’s build together.

Drop your details below so we can actually get to know you - not just your numbers!